Jude Benhalim collaborates with UNICEF on campaign to end violence against children
As part of her constant effort to dedicate her art towards a good cause, Jude Benhalim is helping empower children through collaborating with UNICEF on their campaign aiming at ending violence against children. The EVAC campaign’s goal is to raise awareness towards the importance of good parenting and to end both physical and verbal violence against children.
“Sadly, the statistics for the commonness of child abuse in Egypt are shocking and this campaign aims to go viral to end child abuse in Egypt,” said Jude Benhalim.
Jude Benhalim has created a bracelet with the message to #EndViolence, which was gifted to Egypt’s top influencers in order to widen the scope of the campaign.
“The goal of the campaign is to bring together the power of the fashion world with the need to spread a crucial cause,” Benhalim said. “Many of in the influencers in Egypt are role models to their followers, and spreading the message through them will definitely make a change.”
She believes in the importance of nurturing a successful future generation to lead the country forward, which can only be garnered by inspiring self-love and confidence from an early age.
93% of children aged 1 - 14 years are exposed to different types of violent disciplinary methods including verbal, physical and psychological.
The brand designer’s aim through her creations has always been to empower and inspire change, whether it’s women or children’s empowerment.
“My work strives to encourage confidence and self-love, and this campaign definitely falls under this umbrella,” the designer said.
The campaign is part of UNICEF’s global campaign with the same message. The campaign started through digital media as an outlet, but is now being widened to include a broadcast campaign on TV and Radio, as well as outdoors.
Follow along the campaign with these hashtags and help end violence against children. #JudeBenhalimxUNICEF #EndViolence